1.) You: My name is Autumn Farmer and I am a sophomore here at UF. I am pursuing a Biology major and an Innovation minor. I am an Innovation Academy ambassador which means that I get to act as the liaison between newly admitted students and parent and the Innovation Academy. I am also a dancer for Dance Marathon at UF. DM at UF is a fundraising organization on campus with all proceeds going directly to the patients at UF Health Shands Children's Hospital. I have a passion for helping others and my product stems from this passion. I have seen the lack of wheelchair accessibility and my desire to help was unleashed. This product would help me achieve my goal of helping others as a result. I have dreams of pursuing a career in the medical field and this product is intertwined with that dream.
2.) What I'm Offering to Customers: My product is a wheelchair ramp that functions as a conveyor belt and can be easily hidden underneath carpeting or tiling in any business. This product will solve the issue of a lack of wheelchair accessible throughout businesses and help harvest independence for wheelchair users.
3.) Who Am I Offering It To?: My customers all have a lack of wheelchair accessibility in common. This product would be offered to businesses that do not have wheelchair access for their customers. These businesses would specifically have steps that are difficult or impossible for wheelchair users to conquer, thus establishing a need for an innovative wheelchair ramp. The demographic characteristics of my customers varies among all ages, races, and genders.
4.) Why Do They Care?: My customers will only care about the product if they have empathy for those in wheelchairs. Wheelchair users will care about this product but my target market is businesses that lack wheelchair accommodations. To make these businesses care, I need to reiterate that by adding this wheelchair ramp, they will have an increase in customers and therefore an increase in profits.
5.) What Are My Core Competencies?: This wheelchair ramp functions as a conveyor belt which I have never seen in a wheelchair ramp.It can also be easily hidden and therefore is not bulky and taking up extra space.
6.) How My Elements Fit Together: I believe that for the most part, the elements of my business plan work together. I think that my passion for helping others carries through all aspects of my business and could help contribute to its' success. I believe that the only outlier of this plan is convincing businesses that lack wheelchair access that they should make the necessary accommodations. Convincing these businesses to make a change might be the most difficult facet of making my business successful.
3.) Who Am I Offering It To?: My customers all have a lack of wheelchair accessibility in common. This product would be offered to businesses that do not have wheelchair access for their customers. These businesses would specifically have steps that are difficult or impossible for wheelchair users to conquer, thus establishing a need for an innovative wheelchair ramp. The demographic characteristics of my customers varies among all ages, races, and genders.
4.) Why Do They Care?: My customers will only care about the product if they have empathy for those in wheelchairs. Wheelchair users will care about this product but my target market is businesses that lack wheelchair accommodations. To make these businesses care, I need to reiterate that by adding this wheelchair ramp, they will have an increase in customers and therefore an increase in profits.
5.) What Are My Core Competencies?: This wheelchair ramp functions as a conveyor belt which I have never seen in a wheelchair ramp.It can also be easily hidden and therefore is not bulky and taking up extra space.
6.) How My Elements Fit Together: I believe that for the most part, the elements of my business plan work together. I think that my passion for helping others carries through all aspects of my business and could help contribute to its' success. I believe that the only outlier of this plan is convincing businesses that lack wheelchair access that they should make the necessary accommodations. Convincing these businesses to make a change might be the most difficult facet of making my business successful.
Autumn,
ReplyDeleteI think you have an idea for a great product. One aspect of your idea that I love is the ability to install it without having to pull a permit and do construction. You seem to be very passionate about your product and from your various involvements I can tell you love to help others, I think for those reasons you would have no problem marketing this product to businesses. Overall great job!