Assignment 18A

Create a Customer Avatar

1.) Details about my avatar:

• The ideal customer for my product would be business owners. All business owners look differently and have differing core values that affect what products they are willing to buy. But overall, business owners wish to provide the best products and experiences for their customers. 
• My avatar's name is Pam and she is in her thirties. She has a husband, Jim, and two children, CeCe, and Philip. 
• She recently opened her own art gallery to showcase her talents. She decided to open her own art gallery so that she could make her own hours and spend an adequate amount of time with her children. 
• Her hobbies include baking, dancing, drawing, and painting. 
• Her favorite TV show is The Office. 
• She always enjoys reading a good book and has an extensive collection. 
• She met her husband at the paper company where she used to work before opening her own business. 
• Her business is not wheelchair accessible but she is open to installing a wheelchair ramp. 

2.) What I have in common with the customer avatar: 

• The avatar looks similar to me with light brown hair and dark brown eyes. 
• She also has a smile, which accentuates her friendliness.
• I don't think that these similarities and differences are a coincidence. I was naturally drawn to making my avatar look familiar and friendly. 
• I myself am not a business owner and do not have an interest in becoming one. 
• My customer is a business owner, unlike myself, but we share the similarity of having a heart dedicated to helping other people.